Plan Business Marketing
Complete step-by-step checklist to plan business marketing covering set campaign sales targets and set platform budget limits, and essential action items.
Set campaign sales targets
Define clear goals (e.g. email signups, product orders) for ads
Set platform budget limits
Allocate budget caps across search ads, print, and events
Select core marketing channels
Focus on Google, Meta, or local neighborhood directories portals
Detail customer buyer avatars
Write profiles representing target audience ages and pain points
Create brand design templates
Design social media templates using company brand color assets
Draft copy matching brand voice
Write headlines and product description texts matching tone guides
Install website analytics codes
Configure Google Analytics scripts to track site visitor sources
Schedule monthly blog updates
Write helpful articles to assist search engine optimization logs
Publish social media calendar
Schedule weekly promotional posts using Buffer or scheduling tools
Launch customer newsletter forms
Install email collection fields on website home page directories
Order physical print brochures
Print logo flyers and business cards for event hand-outs
Track lead acquisition cost
Calculate average ad spend needed to secure one client contact
Audit campaign return metrics
Adjust ad spends based on monthly client conversion tracking
Coordinate local business networking
Meet local business owners to cross-promote services
Audit competitor ad strategies
Search public ads libraries to analyze competitor campaign styles