Plan Social Media Content
Complete step-by-step checklist to plan social media content covering define weekly topics and draft posts and select photos, and essential action items.
Define weekly topics
Pick 2-3 content themes for the upcoming week
Draft posts and select photos
Write captions and prepare matching images or clips
Create simple schedule calendar
Map out which day and time each post goes live
Use post scheduling tools
Schedule posts in Meta Business Suite or Buffer
Engage with comment feedback
Check and reply to comments and messages daily
Monitor hashtag trends updates
Check trending hashtags matching your content niche
Review post engagement metrics
Check which posts get most likes/shares to refine plans
Audit profile bio detail
Verify profile links and contact email are correct and current
Prepare stock graphic files
Keep matching Canva templates ready for quick announcements
Check music copy licenses
Ensure video music tracks are licensed for commercial use
Plan monthly video shoots
Block out a Saturday to record and batch-edit short videos
Verify visual brand colors matching
Ensure colors and fonts match across all template assets
Organize asset cloud folders
Save raw photos and logo files in shared drive folders
Verify links in bio list
Check that all Linktree links load active site pages
Establish guest collaboration plans
Coordinate dates for joint posts or interviews with partners